itison: The Daily

"The Daily" is itison's curated roundup of the best deals and events available in each user's preferred city, delivered daily to over 1.5 million members.

During the launch of this feature, I worked closely with the wider marketing team on a campaign focused on increasing user engagement and acquisition. My responsibilities included managing and localising landing pages for each major city, conducting A/B tests, analysing performance data, and refining the design based on key insights.